Area Sales Manager
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Area Sales Manager
Salary: £50,000 - £55,000 + Bonus Structure
Location: UK Wide (Remote / Field-Based)
We are currently seeking an experienced Sales Manager with a strong background in packaging machinery to join a leading industrial equipment business.
This is a field-based role covering the UK, so candidates can be based anywhere in the country, provided they are comfortable with regular national travel to customers.
The successful candidate will have a proven track record selling packaging machinery or closely related capital equipment into manufacturing, food, FMCG, e-commerce, or industrial production environments. You will be responsible for managing existing accounts, developing new business, and delivering technical, solution-led sales from initial enquiry through to order and installation.
Key Responsibilities:
- Develop and grow sales of packaging machinery across UK manufacturing sectors
- Manage and expand key customer accounts
- Identify and win new business opportunities
- Conduct site visits, product demonstrations, and technical consultations
- Work closely with engineering teams to deliver tailored solutions
- Prepare quotations and manage full sales cycle activity
- Achieve and exceed sales and revenue targets
Requirements:
- Essential: Experience selling packaging machinery or similar capital equipment
- Strong technical understanding of industrial machinery and production processes
- Proven B2B sales experience in a field-based or national role
- Strong relationship-building and consultative selling skills
- Ability to manage complex, long-cycle sales projects
- Full UK driving licence and willingness to travel nationally
Package:
- £50,000 - £55,000 basic salary
- Bonus structure linked to performance
- Company benefits package
- Remote / field-based flexibility
WR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide.
WR is acting as an Employment Agency in relation to this vacancy.
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